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Last modified: September 15. 2003 4:02PM
Nashua, N.H., daily to install Publicus
The Telegraph becomes third newspaper in New Hampshire to choose SAXoTECH's CMS
SAXoTECH, a recognized leader in providing content management and online production systems for media companies, is pleased to announce that the The Telegraph (Nashua, N.H.), has purchased the Publicus Online Publishing System to produce its World Wide Web sites.
"Publicus will forever free my production staff from copying and pasting news stories into a Web-based template and allow us to focus on, and benefit from, the ever-emerging and innovative online methods of information gathering and publication," said Kathy Schwartz, New Media Manager at The Telegraph. "Moreover, the dynamic and automated advertising tools offer endless opportunity to increase sales and lead our local market in cutting-edge online marketing. We hope to make more money by maximizing the production efficiencies and leveraging the online advertising models offered by Publicus."
The Telegraph will use Publicus to publish the newspaper's local news Web site (www.nashuatelegraph.com), as well as its regional portal (www.nh.com).
The Telegraph is the third newspaper company in New Hampshire to select SAXoTECH's online content management solution - Concord Monitor (Concord, N.H.) and Foster's Daily Democrat (Dover, N.H.) also signed contracts to install Publicus within the last 12 months.
The New Hampshire dailies join a growing list of newspapers that have chosen Publicus to help it improve its online user experience, generate online revenue and improve content flow from their editorial systems to the Web.
The Telegraph's contract includes the Publicus Base System, as well as the following add-on modules:
- Classifieds Module: Automatically publishes a searchable online database of classified ad content from information gathered in the newspaper's classified front-end system
- Email Newsletters: Automatically compiles and delivers headlines and links to email digest subscribers
- Display Ad Inserts Module: Automates the process of moving and presenting print display advertising online
- Registration Module: Captures registration information and provides a way to restrict access to content based on registration or subscriptions
- Q&A Module: Allows newsroom editors to easily create and manage online polls, contests, and questionnaires
Publicus will be integrated with The Telegraph's editorial and classified front-end systems from Advanced Technical Solutions.
"We are proud to have a customer such as The Telegraph," said Mark Prokosch, President of SAXoTECH, Inc. "Their thorough research prior to making their selection validates what other newspapers have been saying about Publicus. That is, there really is no other system like it on the market today."
The contract includes training, consulting services, support and software maintenance. SAXoTECH will host and manage The Telegraph's Publicus Web sites at the company's datacenter in northern Virginia.
The implementation process will begin immediately. The Telegraph Web sites are expected to go live with Publicus in January 2004.
ABOUT THE TELEGRAPH
The Telegraph Publishing Company serves Nashua and Southern New Hampshire with the daily and Sunday distribution of The Telegraph. The Company also has a healthy commercial printing business and prints The Financial Times of London and Boston Metro among several other daily, weekly and monthly publications. The Telegraph's parent company, Independent Publications Inc., owns the monthly lifestyle magazine, New Hampshire Magazine, the bi-weekly business newspaper, New Hampshire Business Review, and the statewide Web portal, NH.com. The Telegraph and IPI's online offerings include Web sites for all its publications under the NH.com umbrella.
SAXoTECH is a recognized leader in the development of cross-media news publishing solutions. Our integrated applications give journalists a complete suite of print and online tools to plan, create, publish and archive the news. Our products include the multi-platform SAXoPRESS Publishing System (editorial print production), and the award-winning Publicus Online Publishing System (dynamic, automated Internet publishing). Over 200 clients worldwide depend on our software and services to help them meet their multi-channel deadlines and lower their production costs.
For Additional Details, Contact:
Robert A. Laszlo,
V.P. Customer Fulfillment
Phone: (941) 447-6662