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Last modified: August 27. 2004 5:27PM

Creative Loafing selects Publicus
Publisher of alternative weeklies will use Web CMS to get closer to its readership, improve time to market

TAMPA, FL. - SAXoTECH, a recognized leader in providing online content management and editorial production systems for media companies, is pleased to announce that Tampa based Creative Loafing will use the Publicus Online Publishing system to power their alternative weekly websites.

Creative Loafing spent several months reviewing automated web solutions before focusing on SAXoTECH. “Publicus brings more automation into the process,” said Ted Bodnar, VP of Operations at Creative Loafing. “Being able to publish content to the web within our print production cycle will be a significant benefit... right now everything is post print.”

Creative Loafing will use Publicus to power three websites: The Atlanta Creative Loafing, The Charlotte Creative Loafing and The Tampa Weekly Planet. The three titles will customize Publicus to enhance their regional offering of community events, calendars and particularly polling.

Publicus’ customization and modular structure were key in Creative Loafing’s decision process. “We saw a system that was open, not as rigid…” Bodnar said. “It was a system we could modify internally.”

“Adding a unique publisher like Creative Loafing to the Publicus family is a significant milestone for SAXoTECH,” said Mark Prokosch, president of SAXoTECH, Inc. “Their selection of Publicus proves that the system is dynamic enough to support the demands of large dailies or the niche-needs of alternative weeklies.”

Creative Loafing is the flagship of four weekly newspapers owned by Tampa, Fla., based Creative Loafing Inc. Our first issue was printed in 1972. Today, our print version (circulation: 140,000) is the second-most broadly distributed newspaper in Georgia. We're an alternative newsweekly nationally known for our coverage of news, culture, contemporary music and the arts.

Creative Loafing Inc. also publishes Creative Loafing/Charlotte, N.C.; Weekly Planet, Sarasota, Fla. and Weekly Planet/Tampa, Fla.
SAXoTECH is a recognized leader in the development of cross-media news publishing solutions. Our integrated applications give journalists a complete suite of print and online tools to plan, create, publish and archive the news. Our products include the multi-platform SAXoPRESS Publishing System (editorial print production), and the award-winning Publicus Online Publishing System (dynamic, automated Internet publishing). Over 160 clients worldwide depend on our software and services to help them meet their multi-channel deadlines and lower their production costs.
For further information on SAXoTECH and our products, please visit our Web site at: /
Christopher Grimm
Product Marketing Specialist
Phone: 813.817.9735
E-mail: clg@us.saxotech.ocom

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