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Last modified: December 23. 2004 8:01AM

SAXoTECH secures first client in Iceland
Predominant Icelandic publisher selects the SAXoPRESS editorial pagination system for all three of its publications

AALBORG, DENMARK - SAXoTECH A/S, a global provider of editorial
software solutions for the media industry, is pleased to announce that the
Icelandic media group, Frétt, has signed a contract for a complete SAXoPRESS
editorial system. The contract marks SAXoTECH’s first sale in the Icelandic
media market.

Frétt, a subsidiary of OgFjarskipti, an Icelandic telecommunications
company, publishes two national news-papers; the Fréttabladid and Dagbladid
Visir (DV) and also a weekly magazine, Birta.

Fréttabladid, a free publication, has the largest average daily circulation
in Iceland, roughly 97,000 and DV a circulation of 18,000 copies a day. The
combined circulation of Frett’s newspapers comprises over 66 percent of the
total market.

“Our growth since July 2002, when 30 people started out publishing one
newspaper of 24-32 pages, five days a week, to our current three
publications, at the average of 100 pages pr. day, seven days a week, has
stretched our system, or lack there of, beyond it's limits," said Hermann
Hermannsson, COO of Frett. “We are confident that the introduction of
SAXoPRESS will substantiate our further growth, and allow us to improve the
quality of our current production as well as creating a more manageable and
easy workflow for everyone involved in our production.”

The Frett agreement is for a complete SAXoPRESS system which includes;
editorial planning, the robust archive solution, SAXoBRS and an e-paper
solution for 125 Windows clients.

“We are convinced that the SAXoPRESS solution will enable Frétt to extend
the effectiveness of the newspapers workflow,” said Glenn A. Andersen,
Director of SAXoTECH. “At the same time the solution will be able to support
the extensive growth Frétt expects. We are happy to be part of Frétts

About Frétt:
Frétt, a subsidiary of OgFjarskipti, Icelands second largest telecommunications company, publishes two national newspapers Frettabladid and Dagbladid Visir (DV), and a weekly magazine named Birta. The company covers over 66% of the daily newspaper market. Frettabladid, the largest daily newspaper in Iceland, was launched in 2001 as a free publication distributed to around 85.000 homes in Iceland. The publication of Frettabladid was taken over by Frett in July 2002. The publication of DV, which traces it’s roots back to 1911, was aquired by Frett in 2003, and the subscription based paper is now published six days a week.
OgFjarskipti is listed on the main list of the Icelandic Stock Exchange, ICEX.

SAXoTECH develops and markets productivity enhancing software solutions for the media industry. The company headquarters is situated in Aalborg, Denmark, with branches throughout the rest of Scandinavia and a fully owned subsidiary in the United States. The number of installations in Scandinavia and the United States has surpassed 300, primarily within the newspaper industry. Please visit for additional information on SAXoTECH’s business areas and product range.

For additional information, please contact:
Hermann Hermannsson, COO, Frétt
Phone.: +354-550-5000

Glenn Allart Andersen, Director, SAXoTECH Scandinavia
Phone.: +45 96 31 42 00

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