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Omniture and SAXOTECH Join Forces to Provide a One-Stop Solution for Web Publishing and Analytics
Companies Team-Up to Mark Key Industry-First with Integration that Empowers Newspapers and Magazines to Better Understand and Respond to Opportunities

OREM, Utah and TAMPA, Fla. – January 31, 2006 – Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced a strategic reseller partnership with SAXOTECH, a leading software development and systems implementation company, to integrate Omniture’s Web analytics software with SAXOTECH’s online publishing platform. By aligning resources, the two companies will develop a one-stop solution for automated Web publishing and provide critical traffic analytics information that will empower SAXOTECH’s online publishing partners and media companies to better understand and respond to online business opportunities.

SAXOTECH will integrate the Omniture SiteCatalystTM reporting and analytics suite with SAXOTECH OnlineTM, an enterprise-class Web publishing platform developed exclusively to enable the rapid flow of content from news sources to dynamic, multimedia Web sites. With the technology integration, the two applications will work together to seamlessly publish content and reveal mission-critical data about the way people find and consume news online. The integrated solution will allow publishers to quickly recognize reader behavior and thereby create compelling online business strategies in response to the increasing appetite for online news.

Advanced Web analytics is a key strategic driver for success as traditional publishers face unprecedented structural changes leveraging their brand to establish competitive online media offerings. SiteCatalyst provides an intuitive, easy-to-use interface for the entire organization – from Web site editor, online producer and ad sales managers to finance, group owner management and the C-level executive – to measure, manage and communicate online success according to key performance indicators.

“As newspaper and magazine publishers extend their brand to online business models, they are discovering the power and value of understanding the intentions and trends of their readers,” said Josh James, CEO and co-founder of Omniture. “Our partnership with SAXOTECH provides a robust platform that enables publishers to examine reader behavior in real-time and make educated decisions to better target their audience and achieve their business objectives.”

“Continuing on SAXOTECH's leadership position in technology solutions for media companies, we view Web analytics as the next-generation of advanced service offerings required by our customers. Omniture’s reputation for service-excellence is clear and undisputed,” said Anders Christiansen, president and CEO, SAXOTECH. “Key business and marketing decisions are based on robust data analysis, facilitated through an easy-to-use interface. Through this platform partnership, SAXOTECH will provide real-time data to our customers, improve overall tracking and reporting and give our customers the ability to respond instantly to key trends and events on their Web sites.”

This technology relationship is a key element of SAXOTECH’s blueprint for successful media businesses, outlining how next-generation media companies will benefit from a single, focused technology infrastructure and removing the need to manage multiple vendor integration. The joint solution will empower online customers to increase revenue by making business decisions that have a direct and measurable impact throughout the organization.

General availability of the integrated platform built between SAXOTECH Online and Omniture SiteCatalyst is set for mid-2006.

About SAXOTECH
SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 400 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.