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The Online Advertising Sourcebook for Newspapers
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TAMPA, Fla. – March 1, 2006 – SAXOTECH, a leading software development and systems implementation company exclusively serving the publishing industry, today announced the launch of The Online Advertising Sourcebook for Newspapers.

Overview:
SAXOTECH has authored a Sourcebook for the news publishing industry. The Sourcebook is an educational reference tool providing a thorough explanation of the state of online advertising and the technologies and methodologies available to improve a publisher’s revenue position using their online efforts.

Objective:
The Sourcebook was written as an educational reference tool providing target audiences with content, including text, diagrams, charts and graphics regarding the history, and today’s trends within the online advertising industry. The book also includes a glossary of industry-specific terms to assist readers with the often complex acronyms and loaded terminology. Given the breadth of scattered information and the continually changing nature of the Internet, the Sourcebook takes the lead in clarifying business opportunities for next-generation advertising models. With an insightful forward written by Gordon Borrell, president and CEO, Borrell Associates, Inc., readers will be further compelled to apply the material to their own business challenges.

Target Audience:

  • Publishers and Editors
  • Traditional Print Advertising Sales Managers
  • New Media managers
  • Online Advertising and Sales Managers

Format:
Print copies will be available at NEXPO, Chicago, Illinois, on April 1-4, 2006. A limited number of complimentary copies of the book will be available at SAXOTECH booth # 2038.

About SAXOTECH
SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 450 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.

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