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The Online Advertising Sourcebook for Newspapers
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News 2006

SAXOTECH at IfraExpo 2006

New Product Introduction: SAXOTECH Advertising™ Solves Integration Headaches while Providing Key Business Functionality

The SAXOTECH Advertising™ system is a comprehensive online advertising platform that enables media companies to achieve maximized revenue and profitability through a single streamlined end-to-end business workflow and ad management system. The SAXOTECH Advertising system provides publishers with full business process support, from call center and self-serve classifieds to credit checking and billing, sorting-out the challenges that publishers face today using mismatched systems.

With a variety of incomplete solutions on the market today, including those that merely repurpose print ads for online use, SAXOTECH has solved a critical process outage most publishers face. No single platform today offers a complete solution capable of booking and presenting online advertising, including self service print ads. Media companies must rely on multiple vendors with multiple products, placing the onus on the publisher to decide how to best integrate these processes into their existing back office workflows.

SAXOTECH Editorial™ - Planning from Idea to Multimedia Publishing

In 2005, the SAXOTECH Editorial system was one of the most selected new platforms by medium to large daily newspapers in North America. Find out why so many media publishers are deploying SAXOTECH Editorial, like the Ventura County Star’s Macintosh deployment featuring the industry’s tightest integration with Adobe CS2.

SAXOTECH Editorial offers significant advancements in workflow production, and a key feature of this year’s Ifra demonstrations is community-submitted content with seamless integration from the web into the workflow of the media organization. In addition, SAXOTECH will demonstrate integrated archive, seamless online integration as well as production control and workflow.

New SAXOTECH Online Platform Partners

Web Analytics Powered by Omniture:
SAXOTECH and Omniture (http://www.omniture.com) in January announced a platform partnership to provide basic and advanced Web analytics services to publishing customers. SAXOTECH is the first and only packaged CMS solution that Omniture has partnered with that is dedicated to the news publishing industry.

Search Powered by FAST:
SAXOTECH and FAST (http://www.fastsearch.com) in January announced an Original Equipment Manufacturer agreement to provide search functionality to its customers. SAXOTECH will integrate FAST intellectual property into its products beginning with the Q4 release of SAXOTECH Online.

The SAXOTECH Online Advertising Sourcebook for Newspapers
SAXOTECH will introduce the industry’s first educational textbook dedicated exclusively to online advertising in the newspaper industry. The 55-page Online Advertising Sourcebook for Newspapers will be available to those attendees that participate in a product demonstration at the Ifra booth.

The Sourcebook is a commercial free, educational reference tool providing a thorough explanation of the state of online advertising and the technologies and methodologies available to improve a publisher’s revenue position using their online efforts.

The Sourcebook provides target audiences with content, including text, diagrams, charts and graphics regarding the history, and today’s trends within the online advertising industry. The book also includes a glossary of industry-specific terms to assist readers in the often complex acronyms and loaded terminology. Given the breadth of scattered information and the continually changing nature of the Internet, the Sourcebook takes the lead in clarifying the business opportunities for next-generation advertising models. With an insightful forward written by Gordon Borrell, president and CEO, Borrell Associates, Inc., readers will be further compelled to apply the material to their own business challenges.

Get Your Copy at Ifra:
A limited number of complimentary copies will be available at IfraExpo,
Amsterdam, on October 9-12, 2006, booth number 1590

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