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News 2006

Omniture Expands Partner Program With Launch of Partner Portal
Omniture Partners Embrace Easy Access to Tools and Resources That Help Accelerate Business Results

OREM, UT -- (MARKET WIRE) -- October 10, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the Omniture Partner Portal, a new site -- deployed using Salesforce.com's Partnerforce application -- designed to provide the company's partners with the sales, marketing and support tools and resources to jump-start their Omniture relationship.

"We've taken another step in the investment and commitment to our partner program," said Mark Dillon, vice president of channel sales at Omniture. "The Omniture Partner Portal not only gives access to information but is also a conduit into our technical support and implementation teams to provide partners with the support they require throughout the partner lifecycle."

Through the Omniture Partner Portal, Omniture partners will have around-the-clock access to a one-stop shop of Omniture product resources, including marketing templates, partner enablement kits, integration guides, news and training opportunities. Partners also have access to the Omniture support knowledge base -- a direct channel of communication to the Omniture support team -- as well as other tech support resources to facilitate a smooth implementation process for their clients.

"The resources and information Omniture has provided through their partner portal will help us maintain and grow our business momentum. With instant access to the constant flow of information via the portal, we are simplifying marketing, sales, integration and support processes -- saving us time, money and effort," said Mike Hennessy, director of marketing and alliances at Truition.

The Omniture Partner Portal also consolidates direct and channel sales reporting by automating the manual processes of registering sales opportunities and managing activity within the sales pipeline. With all of the information entered and managed in one place, companies can easily check the status of leads and request applicable joint marketing resources, as well as receive credit for each opportunity.

"Because our company is experiencing such rapid growth, we require an efficient process to execute our go-to-market strategies. The customized support offered through Omniture's partner portal eliminates any confusion as to who we should contact, how to execute our joint business initiatives, and in addition, has all the tools we need to optimize our channel relationship," said Paul Harris, vice president corporate marketing and communications at Saxotech.

For more information about the Omniture Partner Portal, visit www.Omniture.com/partners.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture Universityâ„¢. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

About SAXOTECH

SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the media industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 450 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.

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