Australia’s Largest Privately Owned Media Group Makes Major Investment in SAXOTECH Publishing Platform
The Federal Publishing Company will implement SAXOTECH Online, Advertising and Editorial products by end of Q1 2007Tampa, Fla. – October 16, 2006 – SAXOTECH, a leading software development and systems implementation company exclusively serving the media industry, today announced that The Federal Publishing Company (FPC) has signed a deal that will give the media group a complete content management solution for its print and online products, including online advertising.
Media companies like FPC today are faced with unprecedented market potential as people of all ages demand information delivery through new mediums. By selecting SAXOTECH’s scalable and fully configurable media solution, FPC can streamline interactions between editors, journalists and photographers, enabling greater efficiencies to the overall publishing process.
“We identified that a new publishing system was required that would provide a contemporary platform to streamline and automate the editorial and production workflows within our Community Media print publishing divisions,” said Michael Gethen, group general manager, Interactive, The Federal Publishing Company. “This requirement was driven by the desire to make a step change in operational effectiveness across the business. SAXOTECH was the perfect solution for us to be able to achieve our overall objective.”
SAXOTECH’s publishing platform and content management system will help publishers and new media managers quickly respond to emerging market opportunities by increasing the productivity of editorial staff by extending content and online applications to enhance news publishing operations and further build the online community.
SAXOTECH Online™ will enable FPC to provide a better user experience via three distinct content classes: News Publishing, Community Publishing and Online Advertising.
• With a robust online news publishing platform for creating and editing stories, readers will have more visibility into their preferred channels.
• Community publishing will allow readers to have the ability to interact with content by providing tools such as Forums, Polls and Events – creating longer site visits and increasing page views.
• The Online Advertising Management Server will give FPC greater insight into available ad impressions; and combined with SAXOTECH Advertising™, realize full life-cycle advertising management of online banner and classified advertising.
With SAXOTECH’s multi-function publishing platform, FPC will be able to publish editorial content across many mediums; and with one integrated solution, they will also reduce the complexity of piecing together and bridging a wide variety of vendor solutions.
“SAXOTECH is a highly integrated digital media solution providing powerful publishing tools across a variety of channels, such as Web, WAP, PDA and mobile. This system will ensure that we continue to be a leading publisher in Australia,” said Gethen.
SAXOTECH Online in combination with SAXOTECH Editorial will provide FPC with a full-feature workflow production system able to effectively manage the planning, development, editing and production of the company’s print and online products. FPC Community Media Group prints more than 520,000 community newspapers per week and reaches over 700,000 readers per week. SAXOTECH Editorial will streamline interactions between editors, journalists and photographers and allow FPC to bring new efficiencies to their publishing process.
With SAXOTECH Editorial, everything is in one place. The solution offers significant advancements in workflow production. Layout tools allow designers and editors to create stories from the page as well as give journalists the ability to write-to-fit. Advanced template tools allow quick creation of entire pages or sections of pages.
“After much evaluation of a number of solutions, we determined that SAXOTECH would provide FPC with the best technology platform to deliver the evolving publishing models that will maintain FPC’s position as a leader in its markets,” said Gethen. “SAXOTECH is the right choice for FPC.”
The Federal Publishing Company connects with thousands of everyday Australians, every day. Part of the Independent Print Media Group (IPMG), Australia’s leading and largest privately owned print media group, The Federal Publishing Company comprises three divisions – Magazine, Community Media and Interactive Group.
Magazines include - Australian Country Style, Australian Golf Digest, Australian Good Taste, Australian Parents, Delicious, Fast Fours, Gardening Australia, GQ, Modern Boating, Modern Fishing, Notebook, Overlander 4WD, Super Food Ideas, Two Wheels, Vogue Australia, Vogue Entertaining + Travel, Vogue Living
Community Media include - 9TO5, Best of the Gold Coast, Central, City Weekly, Inner West Courier, Kiama Independent, Lake Times, Northern Leader, NorthSide Courier, Southern Courier, Village Voice Balmain, Village Voice Drummoyne, Weekender, Weekender Noosa, Wentworth Courier
SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 450 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.