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News 2007

Text Messaging and Wireless Interactive Media Takes a Leap Forward with SAXOTECH and NetInformer Strategic Partnership
Technology and Services Partnership Provides Seamless Mobile Channel Management and Content Distribution for Media Companies

Tampa, Fla. and San Ramon, Calif. – May 22, 2007 – SAXOTECH, the leading provider of multi-channel publishing systems to the news media industry, today announced a partnership with NetInformer, a leading wireless interactive media and mobile marketing company. NetInformer’s wireless interactive technology will expand SAXOTECH’s market-leading web content management and presentation platform with text messaging and interactive wireless communications.

By using SAXOTECH’s online publishing platform, news organizations will gain connectivity across all North American carrier networks with access to more than 225 million wireless subscribers. Content will flow seamlessly from the newsroom to the NetInformer-powered wireless channel with ease, removing any technical barriers previously limiting news publishers’ success with mobile distribution and marketing.

Applications for the combined product offering include text messaging of breaking news briefs, sports and community alerts, mobile coupon services, wireless reader opinion polling and voting, contests, games and blogging.

“Publishers who use SAXOTECH’s editorial and advertising solutions to run their online business understand how the simplicity of workflow and content presentation for both print and web products adds to efficiency in operations,” said Peter Ibsen, executive vice president of products and strategy at SAXOTECH. “With this technology and services partnership, our North American customers can quickly grow new mobile products without adding additional staff or resources.”

“For far too long, media companies’ only choice for wirelessly enabling their content was to bolt-on a totally separate and disparate system,” said Greg Pinter, CEO of NetInformer. Our goal has always been to provide wireless extensions to our customers’ existing systems, but partnering with SAXOTECH will allow us to take this to the next level and provide seamless integration of mobile services within their extensive workflow and media publishing software.”

SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the media industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 450 news organizations around the world. For more information on SAXOTECH, please visit our Web site at

About NetInformer
NetInformer enables the delivery of two-way text and digital data to mobile phones for information, advertising, entertainment, and interactive television and radio. The company offers connectivity across all North American carrier networks with access to more than 225 million wireless subscribers. For more information about mobile media services, wireless campaigns, or mobile coupons, please visit our Web site at