SAXOTECH News



Copenhagen, Denmark, March 10, 2010 – SAXOTECH, a leading international provider of content management solutions, announced today that Media Group Magdeburg, Magdeburg, Germany, has implemented the SAXOTECH Mediaware Center as its comprehensive solution for content creation, content sharing and channel management.
 
With the SAXOTECH Mediaware Center, Media Group Magdeburg now has the single platform they need to produce its daily newspaper, Volksstimme, published in 18 local editions: Magdeburg, Burg, Gardelegen, Genthin, Halberstadt, Haldensleben, Havelberg, Klötze, Oschersleben, Osterburg, Salzwedel, Schönebeck, Stassfurt, Stendal, Wanzleben, Wernigerode, Wolmirstedt and Zerbst. The SAXOTECH Mediaware Center is also used for Media Group Magdeburg's weekly newspaper, General-Anzeiger Wednesday and Sunday.
 
The SAXOTECH Mediaware Center's feature-rich content management and production platform provides the Media Group Magdeburg real-time visibility to the latest version of every production page and its elements across all of its print products. A centralized resource and workflow management system gives more than 250 content producers and editors the ability to plan stories and manage content based on resource availability, allowing all contributors to be more efficient and productive.
 
"When we were looking for an editorial solution, we required a system that would give our employees the capacity to centralize and share content as well as the ability to work on layout pages at the same time," said Guenther Tyllack, subst. chief editor, Publishing and Printing House Magdeburg. "With the implementation of the SAXOTECH Mediaware Center, our newspaper production has become more modern."
 
Media Group Magdeburg is now able to streamline its business processes in the newsroom and achieve a new level of efficiency, facilitating greater collaboration to plan, create, edit and publish the day's news.
 
"It has been a pleasure to work with Media Group Magdeburg and we are pleased to be able to support their goals of a more efficient and modern newsroom," said Glenn Andersen, director EMEA, SAXOTECH. "Magdeburg has a very large geographic area to manage and with the implementation of the SAXOTECH Mediaware Center, we believe they now have the media tools needed to focus on what they do best – publishing content."



About Volksstimme
The media group of Magdeburg publishes the regional daily paper Volksstimme with 18 local editions, and a circulation of about 200,000 copies, as well as several gazettes with a weekly total circulation of about 1.3 million copies. The first edition of Volksstimme appeared in 1890.