Gudbrandsdolen Dagningen Selects SAXOTECH Mediaware Center

Aalborg, Denmark, September 14, 2010 – SAXOTECH, a leader in content management and ad solutions, announced today that Gudbrandsdolen Dagningen (GD), an independent regional media company located in Lillehammer, Norway, has selected the SAXOTECH Mediaware Center as the publishing technology for its newspapers, Gudbrandsdolen Dagningen and Norddalen. SAXOTECH Mediaware Center and SAXOTECH Online will be demonstrated daily at IFRA Expo, Oct. 4 - 6 in Hamburg – SAXOTECH booth number 1.335.


In a move to increase newsroom efficiency, GD has chosen this feature-rich content management system to enable tight collaboration between its two media properties and to maximize the use of all available resources. The SAXOTECH Mediaware Center will bring GD's print and digital publishing together to optimize planning, streamline workflows and reduce operating costs.

Jon Kristiansen, CEO of Gudbrandsdolen Dagningen said, "Shifts in the media industry and the marketplace were the main drivers for exploring more efficient editorial systems that take advantage of layout driven production and geometries. After considerable research, we determined that SAXOTECH's capabilities and experience are best suited for our editorial and online needs now and in to the future."

The shift from independent editorial content systems to a single, distributed architecture will provide GD with a common technology platform to streamline its business processes in the newsroom and still independently plan, create, edit and publish the day's news. GD will have real-time visibility to the latest version of every production page and its elements across all of its print products. Content producers and editors will be able to plan stories and manage content based on resource availability and publish to a broad variety of channels all from one system –

allowing all contributors to be more efficient and productive.

"We are pleased to be a part of Gudbrandsdolen Dagningen's future success," said Anders Christiansen, CEO, SAXOTECH. "The SAXOTECH Mediaware Center will provide content producers with an intuitive interface to collaborate and manage content across multiple news sites. We are looking forward to helping them reach their goals to produce and publish content in a more cost effective way."

About Gudbrandsdølen Dagningen
GD is an independent regional media company located in Lillehammer, Norway. GD publishes the newspapers Gudbrandsdølen Dagningen and Norddalen. GD had a total turnover in 2009 at NOK 148 mill.


SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices. With offices in Tampa, Fla., Bedford, NH and Aalborg, Denmark, SAXOTECH's solutions are in use by more than 600 news organizations around the world.