SAXOTECH News

The Omaha World-Herald Increases Revenue Opportunities with New Health Guide Supported by SAXOTECH’s Directory Publishing Center



Tampa, Fla. - March 14, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, the Omaha World-Herald, Nebraska’s only state-wide newspaper, is live utilizing SAXOTECH Online and SAXOTECH’s Directory Publishing Center. The combined solution provides the World-Herald with a new online vertical to provide comprehensive, authoritative health information to its community and a rapidly deployable health directory connecting six Nebraska communities to their local health and medical specialists and services.

The World-Herald’s Live Well Nebraska enables the media company to create a new Health Guide directory that integrates relevant news and advertising content from the main web property of Omaha.com, which is powered by SAXOTECH Online. The Directory Publishing Center provides the World-Herald with the opportunity to present a unique section-front capable of including coupons, sequenced list views with enhanced listings and a “portfolio page” with the merchant or service provider’s detailed information.
     
Self-Service for Advertisers and Users
Key advantages of the Directory Publishing Center give local doctors and health service providers the ability to directly add more information to the directory through an easy-to-use self-service application. Simultaneously, the content management system also gives the World-Herald the flexibility to administer components or behaviors to an advertiser’s listing and create additional up-sell opportunities. The end result is that the community discovers a wealth of local health information that they can add to with the ability to provide moderated ratings and reviews on the doctors and medical services.

“The Live Well Nebraska vertical provides a holistic appeal that is far reaching for the consumer and the health care professional audience members,” said Jeff Shabram, vice president of digital and director of digital advertising, Omaha World-Herald. “It is a forum with comprehensive health related content where the Directory Publishing Center serves in the conversation to drive the audience to a healthcare provider or wellness service.”

Customization for Niche Directories
SAXOTECH provides elaborate customization services for the Directory Publishing Center giving the World-Herald the ability to create any type of specialized directory or vertical information site. The opportunities for niche directories are endless and present lucrative profit-generating potential for any market.

“The Omaha World-Herald is a great example of how a media company is willing to embrace new technology and create additional sources of revenue, ultimately building a more connected community of users,” said Ed Ross, vice president of sales (Americas), SAXOTECH. “We are please to be working with the World-Herald and believe they have a valuable solution that will expand to additional applications throughout the coming year.”

 

About the Directory Publishing Center
The Directory Publishing Center provides many innovative features and benefits that can be customized and also includes Marketplace, a rapidly deployable business directory that can be easily modeled to meet specific branding requirements. Containing more than a dozen primary local points of interest, Marketplace consists of a well-defined set of editable default templates, scripts, cascading style sheets and utilities that provide a turnkey directory for the small to medium-sized business and services in local markets. When deployed with the SAXOTECH Mediaware Center, the Directory Publishing Center can provide deep content integration where directory content can be mashed up with editorial content.

About Omaha World-Herald
The Omaha World-Herald Company is a diversified employee-owned communications company with the Omaha (Neb.) World-Herald as its flagship. The World-Herald is Nebraska’s largest newspaper and the largest employee owned newspaper in the United States. The World-Herald Company publishes seven daily newspapers, more than 20 weekly papers and several shoppers and other publications.

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotechonline.com.