SAXOTECH News

Southern Community Newspapers, Inc. Selects SAXOTECH to Optimize Publishing Efficiency, Centralize Resources and Expand Community Reach



Tampa, Fla. - May 9, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Southern Community Newspapers, Inc. (Lawrenceville, Ga.) selected the SAXOTECH Mediaware Center to create a more efficient and modern newsroom. The media company will deploy the SAXOTECH publishing solution across its three daily newspapers – Gwinnett Daily Post, Rockdale Citizen and Newton Citizen, centralizing resources and creating a newsroom environment that will better serve its local markets.

SAXOTECH Mediaware Center will enable Southern Community Newspapers Inc. (SCNI) to integrate formerly disparate newsrooms into a single, highly-efficient virtual newsroom. With a powerful solution capable of planning, budgeting and resource sharing, newsroom staff at SCNI will be able to focus more on content and readership and less on the mechanics of publishing multiple daily papers. 

“When looking for a new content management solution we had three key goals in mind – share resources and content across our media properties, improve workflow efficiency to reduce duplication of effort and modernize the way we manage our assets,” said Susan Andrews, controller, Southern Community Newspapers, Inc. “By providing a more seamless workflow, the SAXOTECH Mediaware Center will enable us to create better products and ultimately be the lead news source for our communities. We believe we have chosen the product with the best combination of features and value on the market today.” 

SCNI will take advantage of the benefits of cloud computing. SAXOTECH’s managed hosting in the cloud will enable SCNI to provide its news consumers best-of-class Web site response times, enhanced functionality and an improved user experience. The centralized solution will be hosted and managed by SAXOTECH’s professional services group. SCNI will have the ability to take advantage of innovative technology performing at its highest levels without having to make the personal investment in the needed hardware. They will also have the ability to access and use a full production system from anywhere and at any time.    

“We are pleased to provide Southern Community Newspapers Inc. with a publishing platform that can adapt and scale to the ever-evolving demands of media creation and consumption,” said Anders Christiansen, chief executive officer, SAXOTECH. With SAXOTECH Mediaware Center, SCNI will no longer have to struggle with multiple isolated newsrooms. They will now have unlimited sharing of resources and information throughout their entire media organization, creating a more collaborative work environment. SCNI will have the power to own their market.”



About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotechonline.com.