SAXOTECH News

SAXOTECH Announces Exceptional Growth in Customer Base Driven by Continued Development and Expansion of its Multi-Channel Publishing and Circulation Solutions



Tampa, Fla. – July 18, 2011 – SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, it ended the first half of 2011 hitting its operational goals and grew its customer-base through key product offerings, outstanding customer service and the continued growth of cloud-based products.

Throughout 2011, SAXOTECH has continued to focus on its customers and providing best-of-class solutions that will enable media companies to stay competitive.  SAXOTECH serves a diverse group of publishers including traditional newspaper groups serving communities of all sizes, magazines, business journals, military and technical publications and many other niche publications all across the globe. The company’s success is a direct result of its ability to continue to offer new products and add key product functionality to its existing solutions to provide publishers with the most current and innovative tools they need to stay connected with their communities. 

With more than 75 new customer wins, go-lives and upgrades already this year, SAXOTECH is top-of-mind when publishers consider new publishing, advertising and circulation solutions. From extending customers’ reach with tablets and other mobile devices, to delivering the ability to capture news consumers’ data and convert online readers to a paid structure, SAXOTECH solves the business needs of media companies around the world.   

“We continue to deliver strong results which demonstrates the strength of our publishing solutions and the confidence our customers have in our team to meet their stringent publishing requirements,” said Anders Christensen, chief executive officer at SAXOTECH. “Our global list of customers is very diverse which reflects SAXOTECH’s capabilities to reach all media outlets – no matter what their publishing goals are.  We continue to see strong adoption of our cloud-based services among our customer-base and support all products as managed hosted solutions.”

SAXOTECH has added key functionality and product enhancements across all solutions.

Featured Enhancements:

Channel Workflow

With SAXOTECH’s One Touch Publishing, customers are reaching readers who are more mobile and wish to receive their news in digital formats. Continued development in 2011 further streamlines the process of creating, selecting and distributing content. Articles, photo galleries and video are all managed and then distributed to print, online, mobile, epapers and tablets in the same workflow environment. SAXOTECH successfully extended several customers’ newsrooms this year to include multi-channel distribution and provided publishers with the ability to produce news content to the Apple iPad and other tablet devices.

 

Reporter Client

SAXOTECH’s Reporter Client is a powerful browser-based editor that provides news organizations with considerable costs savings by eliminating the need for expensive third party professional writing and editing solutions. Development in 2011 has given reporters greater editing capabilities and access to file stories using portable devices, while still connecting directly in to the workflow ecosystem of the SAXOTECH Mediaware Center.

 

Layout Geometries

Also in 2011, SAXOTECH has taken its existing layout functionality and added new design features to save media organizations time and money. Drag and drop, mix and match templating provides great freedom when it comes to layout and design with changes automatically linked to the database. With Layout Geometries, SAXOTECH has taken common tasks associated with third party professional writing and editing solutions and made them faster and more flexible.

 

Paywall

SAXOTECH has continued to improve its capabilities in regards to tiered paywalls.  Utilized with SAXOTECH Online, this functionality provides media companies with the ability to easily capture customer data and convert online readers to a paid structure – adding an additional source of revenue.

 

Managed Hosting

Each day publishers are taking advantage of the new levels of flexibility with cloud computing. SAXOTECH's managed hosting in the cloud enables media companies to provide its growing audience of online news consumers with best-of-class Web site response time, enhanced functionality and improved audience user experience.

 


About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost-efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotechonline.com.