SAXOTECH News

Slovene Publisher, Gorenjski glas, Selects SAXOTECH Mediaware Center



Aalborg, Denmark – October 20, 2011 – SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, the Slovene publisher, Gorenjski glas, has selected the SAXOTECH Mediaware Center for use by its print and digital media products. The complete platform will give the media company the ability to optimize content creation throughout the organization while reducing the cost of ownership by having one fully-integrated publishing solution.

Gorenjski glas serves readers twice weekly in the Gorenjska region of Slovenia and reaches 50,000 readers with 22 thematic and localized supplements and standalone editions. The SAXOTECH Mediaware Center will enable Gorenjski glas to have a robust multi-channel publishing workflow and content management system which allows news content to flow to print as well as any digital channel across its multiple editions. Bringing print and digital publishing together will enable Gorenjski glas to produce and share content in a streamlined and collaborative environment.

"Our goal was foremost to provide news content to our readers in a format they prefer, but also to modernize and optimize our workflow process to reach optimal productivity," said Mrs. Marija Volčjak, director of Gorenjski glas, d.o.o., Kranj company from Slovenia. "We were looking for a company with extensive knowledge and experience who would not just sell us a solution, but would also help us evolve our newsroom operations. After careful consideration, we found SAXOTECH to be the best choice for channel workflow and multichannel publishing."

Gorenjski glas will take advantage of the many benefits of cloud computing. SAXOTECH's managed hosting in the SAXOTECH Cloud will enable Gorenjski glas to provide its audience of online news consumers with best-of-class Web site response time, enhanced functionality and an improved user experience. The Slovene media company will have a complete managed platform for 24/7 operation of online business applications and infrastructure and the use of a full production system from anywhere and at any time.

"We are excited to be a part of Gorenjski glas' new direction to a digital-first company, said Jesper Frank, senior vice president of sales, SAXOTECH. "We have been developing publishing tools for more than 15 years to support media companies from all over the world and we are excited to move into the Slovenian market and partner with such a forward-thinking media company."

About the SAXOTECH Managed Hosted Mediaware Center
Designed to support both digital and print channels, SAXOTECH's flexible and cost effective solution enables publishers to efficiently produce and share news and information in a streamlined and collaborative production environment. Offering true channel-agnostic content management, SAXOTECH's Managed Hosted Mediaware Center allows media companies to achieve significant efficiencies in all aspects of the production of editorial products through the creation of a fully integrated digital and print newsroom.


About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH's corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotechonline.com.