SAXOTECH News

Tipsbladet Expands Relationship with SAXOTECH and Moves to the Cloud



Aalborg, Denmark – October 24, 2011 – SAXOTECH, a leader in content management, circulation and advertising solutions, announced today Tipsbladet (Denmark), a digital and print publishing provider of sports news since 1948, has selected SAXOTECH’s Managed Hosting in the Cloud in an effort to centralize resources and create a newsroom environment that will better serve its loyal audience.

With the latest release of SAXOTECH’s Managed Hosted Mediaware Center, Tipsbladet will have the most current publishing tools available today to enable its newsroom to connect content with their sports audience.  Tipsbladet’s move to implement managed hosting in the cloud along with upgrading its existing SAXOTECH Mediaware Center solution will enable the media company to bring its newsroom’s print and digital publishing together. Writers and editors will realize immediate benefits including the ability to plan and produce content to ensure the most optimal news production environment.

SAXOTECH’s One Touch Publishing will meet the needs of the media company’s busy newsroom with efficient channel workflow and content distribution. News editors will be able to reach their audience based on individual preferences – whether they prefer the Web, RSS, mobile devices or other rich media formats. SAXOTECH will provide the flexible production tools needed to serve high volumes of content to multiple digital channels. 

In the office, or on location, Tipsbladet will have a solution that is accessible from anywhere. Content producers will be able to collaborate, access materials and monitor development through the final phase of both print and digital publications. Tipsbladet’s writers and editors will achieve greater flexibility with a solution that integrates well with third-party applications and provides a structured delivery and processing of content, all remotely accessible through a web interface.

“Tipsbladet is a relatively small organization and it is imperative to utilize all resources optimally,” said Thomas Lue Lytzen, chief operating officer, Tipsbladet. “By utilizing SAXOTECH’s dedicated resources and proven experience, we can avoid unnecessary costs and maximize our return on investment. Eliminating the need to maintain IT hardware will also provide our newsroom with greater flexibility and we can focus on what we do best – developing quality sports news products.”

Tipsbladet will realize the many advantages of cloud computing. The hosted service in the SAXOTECH Cloud is a complete managed platform for 24/7 operation of online business applications and infrastructure. Tipsbladet will gain immediate benefits including access to the latest software, faster deployment times and efficient systems optimization. And with no up front investment in time or capital needed to configure and maintain new servers, the media company will have the ability to reallocate resources keeping costs down to stay competitive. The hosted environment is highly secure and additional capacity is always available to ensure that all applications are consistently running at peak performance.

The result is better quality content for both print and digital channels and a more integrated and efficient newsroom.

According to Jesper Frank, direktør and senior vice president, “It was a great pleasure spending more than six years in North America helping a large variety of media brands evolve their multi-channel publishing strategies and taking them in to the Cloud. I am very pleased to see that Tipsbladet has chosen to use the SAXOTECH Managed Hosting service as part of their future strategy, and I am sure we will see a lot of news organizations across northern Europe make the same type of decision as Tipsbladet.”

 

 

About Tipsbladet
Founded in November 1948, Tipsbladet is Denmark’s most knowledgeable and dedicated soccer newsroom.  With a print circulation of 8,000-10,000 per week and 230,000 unique users per month at tipsbladet.dk, readers enjoy features, interviews and reports with the biggest names from the biggest leagues in Europe. Enthusiastic, attentive and relevant soccer stories from the Danish Super League, and dramatic and fascinating tales from football's unknown hot spots, are delivered every Friday. Tipsbladet is soccer with fascination.

 

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotechonline.com.