SAXOTECH News

The Buffalo News to Implement SAXOTECH Mediaware Center



Tampa, Fla. – January 5, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced The Buffalo News will centralize its newsroom operations on the SAXOTECH Mediaware Center, the company's channel-agnostic content and workflow management solution.  The complete platform will give the media company the ability to optimize content creation throughout the organization while reducing cost of ownership by having one fully-integrated publishing solution.

The Buffalo News' move to implement the SAXOTECH Mediaware Center will bring its newsrooms’ print and digital publishing together creating many efficiencies of a deeply integrated newsroom. With more than 150 content producers utilizing a centralized deployment of SAXOTECH's integrated multi-channel workflow and content management platform, the news organization will be able to plan and share content to ensure optimal resource management enabling a more efficient news production environment.

“As we look toward the future of publishing, we are preparing our newsroom to be more flexible and adaptable to handle the changing demands of content distribution and consumption, while simultaneously taking advantage of greater efficiencies,” said Bob Casell, executive vice president of The Buffalo News. “SAXOTECH helps us do away with disparate systems and gives us an integrated media solution with improved workflow for multi-channel publishing and greater sharing of assets organization-wide.” 

The SAXOTECH Mediaware Center will enable the media company’s users to reach news consumers based on their preferences. Whether readers prefer the Web, RSS, mobile devices or other rich media formats, SAXOTECH will provide the flexible production tools needed to serve high volumes of content to multiple digital channels.

"The Buffalo News has taken the necessary steps to stay competitive in today's digital-first market," said Anders Christiansen, CEO, SAXOTECH. "With a centralized publishing solution, they will be positioned to quickly respond to readership trends by empowering its editorial staff with a technology that will enable high productivity, extending content and enhancing media publishing operations."

 

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotechonline.com.