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Star Tribune Media Company Selects SAXOTECH, Improving Workflow and Audience Engagement for Digital and Print Publishing



Tampa, Fla. – April 3, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced the Star Tribune Media Company has selected the SAXOTECH Mediaware Center to provide the Star Tribune's 300-plus individual editors and content producers with new levels of publishing flexibility through cloud computing.

The Star Tribune, a top 20 U.S. newspaper (based on circulation), has chosen a highly-efficient solution that provides tight integration between its print and digital media properties including its online sites, startribune.com and vita.mn. The SAXOTECH Mediaware Center will enable the Star Tribune to maximize its resources to produce content more quickly and on more channels including social media, enewsletters and apps than ever before. The complete solution will maximize workflow efficiencies and provide the publishing tools needed to target content to specific areas of the Web, allowing producers to do their jobs with greater ease and efficiency.

“When we look at our strategic roadmap and consider future requirements for multi-channel publishing, SAXOTECH best fits our vision for the future,” said Nancy Barnes, editor and senior vice president, Star Tribune. “Our readers’ expectations continue to grow and evolve and we will be able to best meet and exceed them with the multi-purpose, multi-channel publishing functionality of the SAXOTECH Mediaware Center.”

SAXOTECH's multi-channel publishing solution will bring print and digital publishing together to enable the Star Tribune to produce and share news content in a streamlined and collaborative environment. Content producers and editors will be able to plan stories, manage content and publish to a broad variety of channels all from one integrated system. Whether in the office or at a remote location, the SAXOTECH Mediaware Center will enable contributors to collaborate, check assignments, book resources, access materials and monitor development through final layout of both print and digital publications.

SAXOTECH's feature-rich publishing tools will provide the end-to-end workflow needed to allow the Star Tribune to reach its audiences based on their preferences. Whether readers prefer the Web, tablets, mobile devices or other rich media formats, the Star Tribune will be able to serve high volumes of content to multiple digital channels, all hosted within SAXOTECH's cloud.

By utilizing managed hosting in the cloud, the Star Tribune has the ability to take advantage of state-of-the-art technology performing at its highest levels without having to make the personal investment in the needed hardware. They also will have the ability to access and use a full production system from anywhere and at any time.

“We chose SAXOTECH not only because of their proven success and commitment to providing technology to meet the evolving demands of our staff and readers, but also because of what we hear from other media companies,” said Duchesne Paul Drew, managing editor for operations, Star Tribune. “We care very deeply about quality customer service and support. During our due diligence, we spoke with several SAXOTECH customers across the country and confirmed again and again their deep commitment to the customer relationship.”
“We recognize that when we bring on a new media company like the Star Tribune it is not just their name and deep history of news creation, but an entire community of readers who depend on our publishing and cloud computing capabilities," said Anders Christiansen, chief executive officer, SAXOTECH. “We look forward to providing the Star Tribune and hundreds-of-thousands of Minnesotans with compelling news products and information in the years to come.”


About Star Tribune Media Company
Star Tribune Media Company LLC is a locally owned and operated media company serving Minnesota and the upper Midwest. Minnesota is the only U.S. market in the top 10 in household income, home ownership, health and fitness, literacy, spending on the arts, credit scores and online activity. With the 7th largest Sunday and 12th largest daily circulation newspaper in the U.S., the most-visited local website, and Twin Cities Values, Star Tribune reaches more consumers than any other Minnesota media brand. For more information visit startribune.com/advertise.

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotechonline.com.

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