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Gorenjski glas Live on SAXOTECH Platform; Quickly Realizing Advantages of Modernized Newsroom



Aalborg, Denmark – September 3, 2012 – SAXOTECH, a leader in content management, circulation and advertising solutions, announced today the Slovene publisher, Gorenjski glas, is live on the SAXOTECH Managed Hosted Mediaware Center platform, with the implementation of SAXOTECH Online to follow at the end of this month.  

Journalists who cover the Gorenjska region in Slovenia are now able to more easily manage articles, images and other content, optimizing workflow for the entire publishing process. More than 35 users will publish the regional newspaper twice a week with SAXOTECH's solution, with preparations under way for 22 thematic and local supplements through the SAXOTECH Mediaware Center.

Implemented with SAXOTECH Online, the complete platform will provide a robust multi-channel publishing workflow and content management system allowing news content to flow to print as well as any digital channel across its multiple editions. The media company will have the ability to enhance content creation throughout the entire organization while reducing the cost of ownership by having a single fully integrated publishing solution.

"SAXOTECH Mediaware Center is a giant leap for us into the world of hi-tech publishing," said Marija Volčjak, director of Gorenjski glas, d.o.o., Kranj company from Slovenia. "The editors and journalists now have better insight into the spatial limitations of content blocks through layout-driven elements and they can make corrections to text at any time during the production process. Technical editors have gained a better overview of what is being prepared for the current edition. The workspace is well organized and enables faster and more efficient production, which allows them to spend more time on preparing creative solutions."

Gorenjski glas has also taken advantage of cloud computing. SAXOTECH’s managed hosting in the SAXOTECH Cloud has enabled Gorenjski glas to provide its readers greater functionality and an improved user experience.  The Slovene media company has a complete managed platform, for 24/7 operation and the use of a full production system from anywhere and at any time.

"Seeing Gorenjski glas' newsroom evolution and being a part of its success is very exciting," said Jesper Frank, senior vice president of sales, SAXOTECH. "Editors and journalists have quickly modernized their work environment. With improved newsroom efficiencies, Gorenjski glas now has the ability to start thinking about new projects – which will provide additional revenue opportunities."

 

About Gorenjski glas
Gorenjski glas is published since 1947, twice a week, 32 pages in average. It has a reach of 62.000 readers with a distribution of 18.000 copies, and its distribution is stable. They publish content for 22 local communities and cover a population of circa 200.000 people. The centre of Gorenjska region is Kranj, and the region itself is best known for its Alpine mountains and the touristic jewels Lake Bled and Lake Bohinj.

 

About the SAXOTECH Managed Hosted Mediaware Center
Designed to support both digital and print channels, SAXOTECH's flexible and cost-effective solution enables publishers to efficiently produce and share news and information in a streamlined and collaborative production environment. Offering true channel-agnostic content management, SAXOTECH's Managed Hosted Mediaware Center allows media companies to achieve significant efficiencies in all aspects of the production of editorial products through the creation of a fully integrated digital and print newsroom.

 

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision-making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Florida., with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 1,000 news organizations around the world. For more information, visit www.saxotechonline.com.

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