SAXOTECH News

SAXOTECH Announces Jyske Medier as an Early Adopter of the Unique Content Targeting Solution, SAXOTECH Connect



Aalborg, Denmark – October 28, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, announced today that Jyske Medier will be the first European adopter of SAXOTECH Connect, a new targeting tool that will help the Danish media company boost readership and create new revenue by delivering personalized content and advertising to readers across all digital channels.

SAXOTECH Connect will progressively collect and provide Jyske Medier with the readership habits and profile data of its site visitors — whether first-time visitors, frequents users or loyal customers.  SAXOTECH Connect then uses this collected data to match Jyske Medier’s content and advertising to a reader’s particular interests, driving audience engagement, subscriptions and advertising revenue in today's competitive digital-first marketplace.

"I'm pleased to see Jyske Medier as the first European customer implementing our new product, SAXOTECH Connect," said Jesper Frank, director and senior vice president, EMEA, SAXOTECH. "SAXOTECH has always strived to be ahead of the curve when it comes to providing publishing tools to its customers. We are confident this is another solution that will unlock new business opportunities and ultimately generate additional revenue."

 

About SAXOTECH
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotechonline.com.

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