SAXOTECH News

Jyske Medier Selects SAXOTECH Mediaware Center to Serve Print and Digital Content from One Integrated Publishing Solution



Aalborg, Denmark – October 28, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, announced today that Jyske Medier has selected the SAXOTECH Mediaware Center, the company's cross-channel content and workflow management solution to centralize its publishing operations. The feature-rich platform will provide a complete publishing solution to three dailies including Horsens Folkeblad, Vejle Amts Folkeblad and Fredericia Dagblad, 15 weeklies and numerous websites across Denmark.

Jyske Medier's move to implement the SAXOTECH Mediaware Center will enable all of its media properties to bring the newsrooms' print and digital publishing together creating many efficiencies of a modern and integrated newsroom. With each location operating on a centralized deployment of the Mediaware Center solution, users will be able to plan and share content to ensure optimal management of resources, creating a more efficient workflow and newsroom environment.

"We selected the SAXOTECH Mediaware Center because it meets both our print and digital publishing needs for a media company of our size," said Jakob Nørgaard, newsroom editor, Horsens Folkeblad. "We have determined that the Mediaware Center is a feature-rich solution that will provide great possibilities for our for publication to digital channels."

The SAXOTECH Mediaware Center will provide the Danish media group's content producers and editors access to a robust publishing platform from anywhere there is an Internet connection, creating a more mobile newsroom.  Jyske Medier's digital operations will improve with the ability to push content to any digital channel and to multiple properties, all working together in one centralized publishing solution.

"Jyske Medier has a history of quality news coverage in Denmark and we are pleased to be a part of their newsroom transformation," said Jesper Frank, director and senior vice president, EMEA, SAXOTECH. "Our goal is to provide Jyske Medier with the publishing tools they need to deliver news to the local audience wherever and however they want it.  Soon they will have the ability to plan and share content across all newsrooms, greatly improving workflow throughout the media group."

 

 

About SAXOTECH
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotechonline.com.

 

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