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Nordvestnyt Returns to SAXOTECH Online, Making SAXOTECH the Only Choice for the Danish Media Company's Print and Digital Publishing Needs



Aalborg, Denmark – October 29, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, announced today that Nordvestnyt has selected SAXOTECH Online to take advantage of the solution’s newest digital features and functionality. As a current Mediaware Center customer, the Danish media company will realize greater levels of flexibility, make better use of available resources, and produce content for more channels and market segments than ever before.

With one fully integrated solution, Nordvestnyt's content producers and editors will have a full-featured, multi-channel collaboration platform developed specifically for the publishing industry to seamlessly manage workflow, plan stories and produce content. From the initial idea, through planning, writing, editing and publication in print or digital media, SAXOTECH supports the entire news process.

"After several years without SAXOTECH Online and recently reviewing the latest features and functionality, we decided to go back to SAXOTECH," said Niels Grinsted, chief information officer, Nordvestnyt. "We have found the functionality and interaction between SAXOTECH Online and the SAXOTECH Mediaware Center provides us with the best publishing options available on the market today. The integrated multi-channel workflow and content management brings our print and digital publishing together, allowing us to share our resources."

"SAXOTECH has always looked to provide the highest level of features and functionality in its products and we are very pleased to have Nordvestnyt back as an Online customer," said Jesper Frank, director and senior vice president, EMEA, SAXOTECH. "The tight integration between the Mediaware Center and Online will enable Nordvestnyt to realize greater efficiencies within its newsroom, letting them to focus on what they do best—producing news."

 
About SAXOTECH
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotechonline.com.

 

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