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The Tampa Tribune Goes Live with SAXOTECH Online



Tampa, Fla. – April 23, 2013 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced The Tampa Tribune (http://www.tbo.com) is live with SAXOTECH Online, an intuitive publishing solution for managing news content across multiple digital channels.

SAXOTECH Online provides the framework for Tribune users to manage everything from Web design, site structure and video presentation to community interaction, email newsletters and wireless content. The Tribune can produce content for more channels and more market segments than ever before, news managers have a greater ability to respond to breaking news by increasing the productivity of their staff, and all content will be created, maintained and archived in one location.

"The Tampa Media Group, owners of The Tampa Tribune and the many brands under the Tribune family of products, is proud to announce our partnership with SAXOTECH, a worldwide leader in content management and software development," said William R. Barker, president and publisher of the Tampa Media Group. "Our relationship with SAXOTECH provides a laboratory to test emerging technologies. We will nurture that relationship to engage readers like never before with highly interactive digital products."

Utilizing hosted solutions within SAXOTECH's cloud enables the Tribune to focus solely on the needs of the market and its customers, not on IT infrastructure. Users can file a breaking news story from multiple devices, quickly share assets across the entire organization and engage their audience in the channels of their preference.

In late 2012, The Tampa Tribune selected SAXOTECH's solutions for its print and digital publishing solutions. The media company also selected SAXOTECH Circulation, WebCirc and SAXOTECH Connect.

 

About SAXOTECH
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH's corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotechonline.com.



About The Tampa Tribune

The Tampa Tribune has been Tampa's newspaper for more then 119 years. TBO.com, the newspaper's associated web site, was one of the first local media internet sites when it launched in 1994. TBO.com, powered by The Tampa Tribune, is the #1 local news and information website in the Tampa area. In an average month, TBO.com reaches more than 2 million unique visitors who generate more than 14 million page views monthly. With the expansion of Yahoo! Local, TBO.com reaches 84% of the online audience in the Tampa Bay DMA. Additional information about The Tampa Tribune can be found at tbo.com or facebook.com/tbocom.



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