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Abu Dhabi Media Selects SAXOTECH Online; Maximizes Efficiencies and Operational Costs with Complete Print and Digital Integrated Platform



Tampa, Fla. – June 3, 2013 – SAXOTECH, a leader in content management, circulation systems and audience solutions, announced today Abu Dhabi Media (ADM) has elected to utilize SAXOTECH Online as its digital publishing platform of choice. The media company will replace its current online system with SAXOTECH's multi-channel platform.

As the multimedia pioneer in the United Arab Emirates continues to grow, SAXOTECH's digital platform will provide ADM with a complete multi-channel solution for its English-language print and digital media properties. Abu Dhabi Media is already utilizing SAXOTECH's Mediaware Center.

"SAXOTECH's editorial system has served us well for the past five years and we believe that moving to a fully integrated print and digital system, where the majority of our users can publish to multiple platforms from a single user interface is the next logical step for us," said Laura Koot, managing editor, The National.

Abu Dhabi Media's print and digital properties will use SAXOTECH's integrated multi-channel workflow and content management solution to produce and share news and information. The centralized system will enable a collaborative and efficient workflow to plan, respond to readership trends, and produce and publish content for both print and digital channels.

"Abu Dhabi Media has established a solid reputation in the UAE for producing quality content and we are pleased to be supporting them again with their digital media needs," said Anders Christiansen, chief executive officer, SAXOTECH. "Having one system that can take the media company from the planning stage through production will significantly increase efficiencies and free up resources to focus on other revenue-generating projects."


About Abu Dhabi Media:
Abu Dhabi Media is one of the fastest growing, multi-platform media and entertainment organizations in the Middle East, operating across the broadcast, publishing, and digital media sectors.

The company manages over 20 market-leading brands in two categories: brands that serve the UAE through a defined public service role; and brands that target the wider Arab world with clear commercial objectives. Abu Dhabi Media maintains partnerships with a number of leading companies in the international media space.

Abu Dhabi Media also owns and operates subsidiaries in film, outdoor broadcast, and printing.

About SAXOTECH
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost-efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision-making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH's corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 1,000 news organizations around the world. For more information, visit www.saxotechonline.com.

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