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SAXOTECH Introduces New Content Management Foundation for Media Company Transformation Print E-mail

The Mediaware Center™ Brings Print and Digital Publishing Together In a Collaborative Environment 

Tampa, Fla. – February 6, 2008 – SAXOTECH today introduced an innovative new content management foundation that continues to help media companies serve diverse audiences with changing preferences for how they consume news and information. The SAXOTECH Mediaware Center solution is a workflow-centric content management system that brings print and digital publishing together, allowing media companies to produce and share content in a streamlined and collaborative environment.

From a single user interface, editorial staff can create, edit and publish content to the Web, small screens (iPhone, SMS, WAP, etc.) email newsletters, digital syndication, and print products. Page designers can leverage tight integration with Adobe or Quark running on PCs or Macs, all based on content originating in a single database.

“Media consumption habits are in an unprecedented state of transition, and the most trusted and established news organizations are dependent on close collaboration to produce content for more channels and market segments than ever before,” said Anders Christiansen, president and chief executive officer, SAXOTECH, Inc. “With the Mediaware Center, news organizations can take advantage of unmatched efficiency and production speed for print and digital publishing – with a single solution from one vendor.”

The Mediaware Center provides content producers and editors with a robust platform and high-performance tools to organize story candidates, manage content, and plan based on resource availability to present stories to best serve each channel. By managing each new story in the same system from the moment of conception through delivery, content producers get more out of their work and realize greater productivity. The result is better quality and content for both print and digital channels.

SAXOTECH over the past decade has introduced many significant media industry firsts, including the first enterprise-wide content planning system, and the first online publishing framework built specifically for high-volume online news presentation,” said Paul Harris, vice president of corporate marketing at SAXOTECH. “Our content management roots and innovative Internet solutions have enabled hundreds of daily news organizations around the world to keep pace with the transformation of news delivery. The Mediaware Center provides a complete suite of channel management solutions to address any needs in the market today, and emerging technologies that we’ll depend on tomorrow.”

About SAXOTECH
SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the media industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 460 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.