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SAXOTECH Teams With Pluck to Integrate Social Media and Content Systems for Newspaper Publishers Print E-mail

Solution Enables Publishers to Facilitate Community Conversation Between the Newsroom and Readers

WASHINGTON– April 11, 2008 – At the NAA 2008 Capital Conference, SAXOTECH and Pluck® Corporation today announced the two companies have teamed up to offer the media industry’s first integrated solution that connects the flow of news and content  developed by both the newsroom and readers participating in social media discussions. The combined solution joins the management of traditional news publishing with social media to help newspapers further engage vibrant communities of readers on the Web.

"For centuries, newspapers have played a key role in bringing people into the news and current events discussion fold and digital strategies are now an important part of this process,” said Anders Christiansen, president and chief executive officer, SAXOTECH, Inc. “Working together with Pluck, we can give newspapers and media companies the interactive tools they need to expand how they deliver their value to readers – both online and in real-time.”

SiteLife currently powers more than 1 billion social media interactions every month, and is in use by over 200 of the world’s leading media companies, brands and retailers including Gannett/USA TODAY, The Washington Post, Guardian Unlimited, The Houston Chronicle, Reuters and The Economist. The SAXOTECH Mediaware Center solution is a workflow-centric content management system that brings print and digital publishing together, allowing media companies to produce and share content in a streamlined and collaborative environment. As part of the new agreement, the companies have integrated the industry-leading Pluck SiteLife social media platform with SAXOTECH’s Mediaware Center solution to allow publishers to manage the presentation and distribution of content from the newsroom and readers alike.

"The dynamics of real-time dissemination of content and reader participation in the news process are changing how media companies manage their operations,” said Dave Panos, CEO of Pluck Corp. “By partnering with SAXOTECH, we can deliver an integrated platform designed to give high-volume news organizations the tools they need to manage the rapid flow of content, both inside and outside of the newsroom.”

About SAXOTECH
SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the media industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 460 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.

About Pluck Corporation
Pluck Corporation social media solutions empower leading media companies, brand marketers, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include CBC, Circuit City, Discovery Communications, The Economist, FOX News, Gannett, Scotts, and The Washington Post. Awards include a Red Herring 100 and AlwaysOn Media 100. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media. More information on Pluck offerings can be found at www.pluck.com.

Pluck, BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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