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Semantic Content Presentation Drives Traffic at The Columbian Print E-mail

October 13, 2008

The Columbian in Vancouver, Wash. recently went live with the SAXOTECHMediaware Center, extending the content planning, production andpublishing process to all hands in their newsroom.  (Since this newsrelease , they moved production of all print products over to SAXOTECHtoo, fulfilling their mission of a fully integrated enterprise CMS forprint and digital publishing.)

Now the staff at the The Columbian is beginning to see somequantifiable results of their implementation, specifically around Webproducts and their potential to better monetize content.

We had our biggest Saxo online day yesterday, setting a new record for daily pageviews, and putting us roughly 20 percent higher than what we averaged on the old site for the last 30 days.  Our numbers of visits, unique visitors, and time on site are also up across the board. 

jeff bunch
web editor
columbian.com

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