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SAXOTECH Launches Online Ad Solutions - Maximizing New Revenue Opportunities of Online Advertisers Print E-mail
Las Vegas, Nev. – March 9, 2009 – SAXOTECH announced today the launch of SAXOTECH Online Ad Solutions, a selection of innovative offerings designed to provide media companies with the tools necessary to harness the growing potential of online advertising. Built exclusively for the media industry, SAXOTECH Online Ad Solutions are designed to increase internal efficiency, enhance end-user experience and maximize advertising profitability. SAXOTECH Online Ad Solutions will be demonstrated daily at mediaXchange – SAXOTECH booth number 1213.

“Online advertising is a rapidly growing and increasingly important source of revenue for media companies,” said Anders Christiansen, chief executive officer, SAXOTECH. “SAXOTECH Online Ad Solutions are designed to allow media publishers to maximize this revenue stream as well as increase operational efficiencies in the process.”

The initial offerings within the suite of solutions are SAXOTECH’s Ad Sales Management system and the Directory Publishing Center.

SAXOTECH’s Ad Sales Management provides publishers with key functionality to streamline scheduling, pricing, quoting, ordering, publishing and billing combinations of digital display ads and online directory listings. Serving as a single point of management for all digital media sales activities, the system offers tremendous integration potential and rapid deployment of new functionality. The Ad Sales Management system also provides support for quoting offline ads that can be streamlined to legacy print advertising systems through a flexible Ad Export API.

SAXOTECH’s Directory Publishing Center allows publishers to easily create a wide array of searchable directories, guides and index products. “With SAXOTECH’s Directory Publishing Center, media companies have the unique capability to configure the solution for a wide range of niche and vertical-specific directory products,” said Peter Ibsen, executive vice president of strategy and products, SAXOTECH. “The Directory Publishing Center provides a strong local search advertising offering and loyal communities can be leveraged to provide better exposure to the advertiser. With the rapid deployment cycle capability through the use of this solution, media companies can show a return on investment within weeks.”

The Directory Publishing Center provides many innovative features and benefits that can be customized including the rapidly deployable business directory which can easily be modeled to meet specific branding requirements. Containing more than a dozen primary local points of interest, the business directory consists of a well-defined set of editable default templates, scripts, cascading style sheets and utilities that provide a turnkey directory solution for the small to medium-sized businesses and services in a local market. When deployed with the SAXOTECH Mediaware Center, the Directory Publishing Center can provide deep content integration where directory content can be mashed up with editorial content.

“The Directory Publishing Center makes it easy for a publisher’s digital audience to find businesses, services and activities in their cities,” said Brent Morris, vice president, LA Newspaper Group. “At the same time it creates new incremental revenue opportunities by allowing us to capture and monetize these niche markets.”

Ad Sales Management SAXOTECH’s Ad Sales Management system provides publishers with a comprehensive platform to monetize online media products and a single point of management for all online media sales activities. • Streamlines scheduling, pricing, quoting, ordering, publishing and billing combinations of online display ads and online directory listings • Built upon “on demand” technology and delivered as a SaaS solution • Provides support for quoting offline ads that can be exported to legacy print advertising systems

Directory Publishing Center SAXOTECH’s Directory Publishing Center allows publishers to easily create a wide array of searchable directories, guides and index products for their local communities. • Allows publishers to offer many premium options to featured advertisers • Enables end users to easily find businesses, services and activities in their cities • Provides publishers tools for adding engaging components or behaviors to an advertiser’s listing – creating profitable up-sell opportunities

For more information on SAXOTECH Online Ad Solutions, or the SAXOTECH Mediaware Center, demos are scheduled daily beginning at 10 a.m. at mediaXchange – SAXOTECH booth number 1213.

About SAXOTECH SAXOTECH helps media companies address the changing behaviors of consumers by providing enterprise content management and monetization solutions for multi-channel publishing. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish for digital and print channels and are backed by world-class customer implementation, training, support and ongoing development. Today, SAXOTECH’s solutions are in use by more than 470 news organizations around the world.

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