Home arrow News arrow 2007 arrow SAXOTECH and Castfire Partner to Provide an Integrated Video Solution for the Media Publishing Industry
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SAXOTECH and Castfire Partner to Provide an Integrated Video Solution for the Media Publishing Industry Print E-mail

- Agreement Allows Media Companies to Reach New Audiences, Drive and Manage Viewership and Realize New Ad Revenue Opportunities

TAMPA, Fla., April 20, 2007 – SAXOTECH today announced it has partnered with Castfire to enable its media company Web sites to launch ad-supported Internet video channels, syndication initiatives and user-generated media campaigns.

SAXOTECH will integrate the Castfire solution with SAXOTECH Online™, an enterprise-class Web publishing platform developed exclusively to enable the rapid flow of content from news sources to dynamic, multimedia Web sites. With the technology integration, the two applications will work together to seamlessly publish video content.

SAXOTECH will offer a one-stop video solution empowering its customers to distribute content in a controlled video player on their Web sites, while at the same time providing additional revenue streams through pre- and post-roll ad spots. The toolset also allows for upload and management of user-generated content.

The Castfire solution is not limited to online video, but allows for the management and distribution of audio and enhanced audio. Castfire was designed as a platform to distribute multimedia content in all formats keeping media publishing companies ahead of the technology curve.

“SAXOTECH recognizes that video is a powerful medium; crucial to online news and information consumption,” said Peter Ibsen, executive vice president of strategy and products of SAXOTECH. “After a thorough evaluation, we are excited to partner with Castfire and believe the integrated video solution will provide our customers with a customizable architecture, robust features, and a templated system that will ensure a cohesive branded experience even with user-generated content.”

“This partnership blends two top media technologies integrated to provide a single environment for distributing news and information,” said Brian Walsh, CEO of Castfire. “Flexibility is key in reaching audiences and Castfire provides the ability to view not only on the Web but through RSS and with devices such as iPods, Apple TV or Tivo. We couldn't be more excited to be working with SAXOTECH to bring next-generation technologies to media companies and their audiences.”

This technology relationship is a key element of SAXOTECH’s continued strategy for successful media businesses, outlining how next-generation media companies will benefit from a single, focused technology infrastructure and removing the need to manage multiple vendor integration.

About SAXOTECH
SAXOTECH is the leading provider of integrated Web and editorial content management software, and online advertising solutions designed exclusively for the media publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish for multiple channels and are backed by world-class customer support. Today, SAXOTECH’s solutions are in use by more than 450 publishers around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.

About Castfire
Founded in 2005, Castfire provides content management, distribution and monetization tools for audio and video online. Designed for high volume sites with large libraries of content, the system features easy to use interfaces and advanced APIs to allow publishers the ability to reach audiences across multiple platforms and in multiple formats. For more information on Castfire, please visit our Web site at www.castfire.com.

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