Home arrow 2007 arrow Greenspun Media Group Drives Revenue, Increases Efficiencies with SAXOTECH Integrated Publishing Solution

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Greenspun Media Group Drives Revenue, Increases Efficiencies with SAXOTECH Integrated Publishing Solution Print E-mail
More than 20 media entities to use SAXOTECH’s workflow management solutions to deliver content, on deadline, error-free and in as close to real-time as possible
Tampa, Fla. – February 6, 2007 – Greenspun Media Group (GMG), has selected SAXOTECH’s Online and Editorial solutions for its publishing needs, including the Las Vegas Sun, Las Vegas Weekly and more than 20 other media properties.

Readership trends, media consumption patterns and technology are driving convergence between the print and online media worlds. Deploying SAXOTECH’s integrated publishing solution will enable Greenspun to drive Web readers to print for in-depth reporting and print readers to the Web for added content and complementary material.

The SAXOTECH Online™ Web publishing platform, in combination with the SAXOTECH Editorial™ workflow and content management system, will provide GMG with a full-feature workflow production system able to effectively manage the planning, development, editing and production of the company’s print and online products.

“GMG was looking for a company that cared about its customers, that was Web/online-centric first and also very strong in their edit and archive abilities,” said Christina Wellendorf, director of production systems at GMG. “After several months of very deep research throughout the publishing industry, SAXOTECH ranked the highest in their ability to perform all the verticals: online, edit and archive better than the other competitors.”

With the tight integration of online and editorial, GMG will be positioned to quickly respond to these new readership trends by increasing the productivity of its editorial staff – extending content and online applications to enhance news publishing operations and further build the online community.

"GMG will use the SAXOTECH environment to redesign our current Internet site portfolio, and to develop entirely new sites in an aggressive plan this year," said Laurel Nelson-Rowe, GMG Internet Publishing vice president. "SAXOTECH will support the breadth of features and functions we plan for the new sites, for visitors and advertisers, and will provide consistent processes across our traditional print, custom products, and emerging Internet publishing enterprise."

GMG’s cohesive content delivery strategy will embrace multiple methods of news delivery, positioning the media company and its other publications as community portals where consumers can leverage content and access through multiple mediums.

The goal is to allow journalists to focus on journalism – planning, writing and editing – and to be able to apply those skills to every item that appears under the media organization’s brand, no matter the medium.

Greenspun Media Group
The Greenspun Media Group is managed by The Greenspun Corporation with headquarters in Henderson, Nevada. Its primary businesses include the newspaper and magazine publications, In Business Las Vegas, Las Vegas Home & Design, Las Vegas Magazine (LVM) and LVM2Go, Las Vegas Life magazine, Las Vegas Weekly, The News Community Newspapers, The Ralston Report, VEGAS Magazine, VegasGolfer Magazine and CelebrityWeek.com an online entertainment magazine. GMG is owned by the Greenspun family, which also publishes the Las Vegas Sun daily newspaper, owns the website VEGAS.com, Vegas TV, KTUD TV 14, Las Vegas' number one independent TV station and Las Vegas ONE, a partnership with KLAS TV-8 and Cox Communications on an all-news cable channel.

SAXOTECH is the leading provider of integrated Web and editorial content management software, and online advertising solutions designed exclusively for the media publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish for multiple channels and are backed by world-class customer support. Today, SAXOTECH’s solutions are in use by more than 450 publishers around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.