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Washington Daily News Organization Unifies Editorial Production and Web Operations with SAXOTECH Solution Print E-mail
The Wenatchee World to Integrate Online Publishing Content Management with Enterprise-class Editorial System to Streamline News to Print and Web Channels
Tampa, Fla. – December 18, 2006 – SAXOTECH today announced that The Wenatchee World will implement SAXOTECH’s print and online publishing solutions, bringing new efficiencies to its publishing process.

With SAXOTECH’s complete multi-function publishing platform, The Wenatchee World will be able to produce content across many mediums, and with one integrated solution. The media company will also reduce the complexity of piecing together and bridging a wide variety of vendor solutions.

“The Wenatchee World selected SAXOTECH for our new web content management system and our new newsroom front-end system because the company offered the best combination of functionality, reliability, service, price and future research and development that we found on the market,” said Steve Robinson, chief operating officer, The Wenatchee World. “We were attracted to a company that had the capabilities to provide a unified solution for both a web site and newsroom front-end system.”

SAXOTECH Online™ will enable The Wenatchee World to provide a better user experience via three distinct content classes: News Publishing, Community Publishing and Online Advertising.

• With a robust online news publishing platform for creating and editing stories, readers will have more visibility into their preferred channels.
• Community publishing will allow readers to have the ability to interact with content by providing tools such as Forums, Polls and Events – creating longer site visits and increasing page views.
• The Online Advertising Management Server will give The Wenatchee World greater insight into available ad impressions.

SAXOTECH Online in combination with SAXOTECH Editorial™ will provide The Wenatchee World with a full-feature workflow production system able to effectively manage the planning, development, editing and production of the company’s print and online products.

With SAXOTECH Editorial, everything is in one place. The solution offers significant advancements in workflow production. Layout tools allow designers and editors to create stories from the page as well as give journalists the ability to write-to-fit. Advanced template tools allow quick creation of entire pages or sections of pages.

The Wenatchee World is a 100-year-old family-owned, daily newspaper with a daily circulation of 25,000 located on the eastern slopes of the Cascade Mountains in Washington State. See www.wenatcheeworld.com.

SAXOTECH is the leading provider of integrated Web and editorial content management software, and online advertising solutions designed exclusively for the media publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish for multiple channels and are backed by world-class customer support. Today, SAXOTECH’s solutions are in use by more than 450 publishers around the world. For more information on SAXOTECH, please visit our Web site at www.wenatcheeworld.com.