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SAXOTECH Manages High Web Traffic Demands During Detroit Auto Show - Critical to the Success of Two National Magazines Print E-mail
Scalable publishing solution enables Crain’s AutoWeek and Automotive News to handle seven million page views for the week during the auto show in Detroit
TAMPA, Fla. – February 8, 2006 – SAXOTECH, a leading software development and systems implementation company exclusively serving the publishing industry, today announced the launch of Crain Communications’ AutoWeek and Automotive News Web sites on the SAXOTECH Online™ publishing platform one week prior to the start of January’s peak traffic surrounding two major North American auto shows.

The 2006 North American International Auto Show is the year’s premier car event. Crain Communications needed an online publishing solution for its properties capable of handling Web traffic demands they knew would reach record numbers.

SAXOTECH Online is a complete content management and web publishing system designed for newsroom production environments. SAXOTECH Online customers can realize varying levels of Web traffic and spikes that have been known to reach extreme levels during major calendar events. At this year’s Auto Show in Detroit, AutoWeek had 120,000 page views per hour on its busiest day.

"From the beginning, we indicated that we had to meet a very tight timetable to be able to launch our new websites prior to the Detroit Auto Show," said Rich Ceppos, publisher of AutoWeek. "Our readers and users expect to be able to get up-to-the-minute information, photo galleries and other media, as well as our analysis from the show floor, and we were able to deliver that very robust online experience that they expected this year."

SAXOTECH Online allows content to flow instantly from the newsroom to the Web site. Editors on-site at the auto show in Detroit seamlessly uploaded stories from the show floor, right when news broke, providing readers instant access to news and information as it relates to the 2006 automotive industry.

“SAXOTECH is excited to work with Crain Communications to provide their online publishing solution that will not only take them through their every day needs, but gives them the scalability they need to handle the highest peak months including The Detroit Auto Show,” said Anders Christiansen, president and CEO, SAXOTECH. “Crain Communications produces news that attracts worldwide attention and they demanded an online system that enabled them to introduce the 2007 line of automobiles without any interruption in service. We are pleased to be a part of the solution.”

Other sites currently running on the SAXOTECH Online publishing system include Crain’s Detroit Business and Crain’s Cleveland Business.

About Crain Communications
Crain Communications is primarily a publishing company providing vital news and information to industry leaders and consumers with 30 titles. Each newspaper, magazine and news Web site has become required reading and an authoritative source in its own sector of business, trade and consumer market.

SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the publishing industry. Our scalable, easy-to-implement solutions are used to plan, create, edit and publish news for multiple channels and are backed by world-class customer support. Today SAXOTECH’s software products are used by more than 450 news organizations around the world. For more information on SAXOTECH, please visit our Web site at www.saxotechonline.com.