Stuttgart, 26-28 April 1999
The Publishing Market ´99 exhibition in Stuttgart Messe Center is the
first real step for SAXoTECH into the German market of newspapers publishing
systems. The exhibition was a big success, though very much a graphic exhibition
representing almost any provider within the market of scanners, color printing machines
and image handling systems.
Reactions and comments
The reactions from the guests at the SAXoTECH booth were very positive and the
most common things said about SAXoPRESS referred to the tight integration offered by
SAXoPRESS and the user-friendliness that makes creating a newspaper into a game. Other
very popular features were the SAXoBRS full-text archiving system and the automatic
SAXoImageProcessor, handling images ready to publish in just a few seconds. Many guests
concluded that the key products - together with the rest of SAXoPRESS Publishing System -
are able to secure the newspaper less tight deadlines, and a very flexible workflow paving
a 4 lane highway to a better, more effective and more attractive newspaper for the
The only editorial supplier present
Besides SAXoTECH the software side of the exhibition was only represented by a
few of the local distributors of non-German editorial system suppliers. This resulted in a
lot of attention to SAXoTECH from guests with a special interest in editorial software.
The SAXoTECH booth contained two demo-stations, running
SAXoPRESS demos simultaneously throughout the entire 3 days of the exhibition. Besides the
continuous line of demos there was also time for fun at the SAXoTECH Open ´99 Mini-Golf
tournament with a sports car (miniature) as first price. The number of golf players and
golf supporters was uncountable.
See you later
We would very much like to thank all the guests who visited the SAXoTECH booth,
and we hope you will contact us again for a personal demo in your own surroundings. Also,
please feel free to contact us with any questions.
We look forward to meeting you again on the IFRA exhibition
in October in Amsterdam.
Regards: Søren Bak & Enrico Jensen