Exclusive Marketing Agreement
SAXoTECH A/S & GraphicArt announced today at the
IFRA´97 Exhibition that they intend to enter into an exclusive marketing alliance for
Switzerland and Lichtenstein.
The objective of the exclusive marketing alliance is that
GraphicArt is to market SAXoTECH's editorial production system - the SAXoPRESS Publishing
System - to the newspaper industry in Switzerland and Lichtenstein.
GraphicArt is the best possible partner we can get to take
care of Switzerland and Lichtenstein. GraphicArt is not only a respected supplier to the
publishing industry in Switzerland, GraphicArt also has years of experience within our
field - editorial production and pagination systems - said SAXoTECH's Managing Director,
Werner Elhauge earlier at the signing of the Letter of Intent. The Partner Agreement
between SAXoTECH and GraphicArt will be signed later this month.
SAXoTECH is the best kept secret. This company is young,
very innovative, strong in development and has a great market share in Denmark. And they
are entering the U.S. market and going to be very active in the rest of Europe. We believe
that with this expansion of our product portfolio with the products of SAXoTECH we have
the best possible combination that will fit the market of Switzerland said René Lutz of
The SAXoPRESS Publishing System has all the facilities
needed for the editorial production, including layout driven full page electronic
pagination, automatic imageprocessing from the page. Most importantly, the SAXoPRESS
system supports Apple and Windows platform in a fashion never seen before.
About SAXoTECH Headquartered in Aalborg, Denmark, SAXoTECH is
the market leader in Denmark with its editorial system SAXoPRESS Publishing System. Within
just 4 years SAXoTECH has made 17 SAXoPRESS installations in Denmark. During the past 4
years SAXoTECH's SAXoPRESS Publishing System has become the most widely used
full-electronic editorial newspaper system in Denmark, with more than 50 installations
ranging from 5-173 workstations. 41 out of 42 Danish dailies use systems from SAXoTECH
every day. Furthermore, SAXoTECH dominates the Danish market for transmission and
communication of text, images and graphics with SAXoWirePhoto Gateway.
SAXoTECH's declared goal is to be on the cutting edge in the industry through close
cooperation with newspapers world wide, using and providing the best in software
At the moment the SAXoPRESS Publishing System is sold in Denmark, and through distributors
and direct sales in Norway, the rest of Scandinavia, Germany, Austria, Switzerland, India
and the Middle East. Subsidiaries are on the way in USA and Germany. Several other markets
are under development.
About GraphicArt GraphicArt was founded in 1985 and is located
in Bern, Switzerland. GraphicArt is a sales and service organization for solutions for the
PrePress publishing industry. GraphicArt's organization is fully equipped for maintaining
and supporting the needs and wishes for the publishing industry. GraphicArt has a strong
team of specialists, experts and technical staff. And because of their long experience in
newspaper business they can deal with all the needs of any publishing house. GraphicArt
believes in long-term business with its customers and their business partners. Some of
GraphicArt's business partners for the PrePress are: Autologic, Nikon, Scitex (Leaf and
IRIS), CCI and Harris. We are excited to extend this line of products with SAXoTECH's.