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    SAXoTECH and 5 Fifteen Ltd announce plans
    for worldwide co-operative marketing agreement


9th October 2000

Today, SAXoTECH and 5 Fifteen Ltd announced the signing of a strategic business agreement, which will create an alliance of innovative publishing software products, offering newspapers and magazines ‘total’ solutions to advertising, editorial and content management systems.

Anders Christiansen, CEO of saxotechonline.comments ‘It is SAXoTECH’s objective to become the preferred supplier of content management software to publishers around the world. We are already heavily involved with newspaper publishers and related markets, but the agreement with 5 Fifteen to supply Maxim advertising software will mean that we can provide all publishers complete solutions to their editorial, content and advertisement management needs, completing our portfolio of offerings.’

Already supplying innovative software solutions for circulation, subscriptions and advertising to the magazine publishing industry, the agreement with SAXoTECH will enable 5 Fifteen to expand its product range even further and, into a new market.

Rod Fenwick, Managing Director of 5 Fifteen Ltd enthuses, ‘Our agreement with SAXoTECH to exclusively resell the SAXoPRESS editorial system and Publicus content management software in the UK, provides us with a solid platform from which to move into the newspaper industry, and achieves one of 5 Fifteen’s key business objectives, that of broadening its market appeal.’

‘There is a great deal of synergy between our two organisations in terms of product range and dedicated technical developments. We’re delighted to be involved with such a professional organisation, and are looking to SAXoTECH to consolidate our business in the United States.’

The agreement between 5 Fifteen and SAXoTECH states that all rights to sell Maxim (5 Fifteen’s advertising software) in the US and Scandinavia rest exclusively with SAXoTECH, offering timely support for 5 Fifteen’s recently appointed US office as well as broadening SAXoTECH’s business interests.

5 Fifteen too has exclusive sales rights in the UK for SAXoPRESS and one of Seybold 2000’s ‘Hot Picks’ winner, Publicus. Rod Fenwick concludes, ‘What is particularly exciting about SAXoTECH is the fact that only last month, Seybold recognised the Publicus online publishing system as one of the most interesting new products and technologies exhibited at the show. In fact the ‘Hot Picks’ were summarised by the editor of the Seybold Bulletin, Patricia Evans, as ‘reflecting our vision of where the publishing industry is heading’.’

ENDS

About 5 Fifteen Ltd

5 Fifteen Ltd is dedicated to the design, development and installation of all-encompassing systems and services for magazine publishers’ advertising, subscriptions, circulation and fulfilment needs.

5 Fifteen Ltd operates from offices in Slough, housing 32 members of staff. Specialist teams work on new systems and services for magazine publishers, with over 120 man years of experience behind them. 5 Fifteen’s customer base includes BBC Publications, Hello Magazine, IPC Magazines, EMAP Readerlink, Reed Business Information, Rodale Press and Blackwell Science.

About SAXoTECH

SAXoTECH A/S is the developer of the SAXoPRESS Content Management System and markets the Publicus system which together forms a comprehensive suite of cross-platform and fully integrated tools for editorial print and web publishing. The SAXoPRESS/Publicus product suite is the best-selling publishing system in Scandinavia and the company has during the last 2 years made a strong entrance in to the US newspaper and magazine market through its wholly owned US subsidiary, SAXoTECH, Inc. For further information about SAXoTECH and its full range of products and solutions please visit www.saxotechonline.com.

This release and other information about 5 Fifteen Ltd may be downloaded from the Bespoke Agency press room: www.bespoke.co.uk

For further information please contact

Rod Fenwick at 5 Fifteen Ltd on
tel: +44 (0) 1753 440515, e-mail: rod.fenwick@5fifteen.com

or

Anders Christiansen at SAXoTECH on
tel: +45 96 3142 00, e-mail: anders_christiansen@saxotechonline.com

Issued on behalf of 5 Fifteen Ltd by The Bespoke Agency.
Contact Ray Goodacre or Lorraine Fair on tel: +44 (0) 1737 215200,
e-mail: ray@bespoke.co.uk or lorraine@bespoke.co.uk


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