|Publicus is a dynamic publishing system based around a single online content database of stories, photos, advertising, reader data, calendar information, etc.
Every page in your Web site can be contextual -- meaning the system can collect and display information for the user based on the kinds of links they are following. What each user sees can be custom-tailored for them by the database. For example:
If a user follows a link to a story about a local company, the system can search the database for other stories about that company, stories about similar companies, advertising placed by that company, etc., and then display all those links alongside the original story that was requested. All of this happens automatically without any additional work by you or your staff.
Publicus is easy for reporters and editors to use. The system separates the editing of the content from the HTML coding and production. Newsroom users do not need to learn any complicated new tools in order to contribute to the publication's Web site. They focus only on the content of the site, the software does the rest.
Publicus allows for several different online publishing workflows. Companies using Publicus can:
- Publish content first in print (using SAXoPRESS or some other 3rd-party publishing system) -- and then later automatically move that content to the Web.
- Publish content first on the Web -- and then later move that content to print pages.
- Create and publish content intended only for Web publishing.
- Collect content from readers and advertisers online and publish that content both in print and online