Circulation
SAXOTECH Enterprise Circulation Management System
The SAXOTECH Circulation software management system is the product of 30 years of technical expertise. We have taken our knowledge of newspaper circulation management and database development and combined it into a multi-platform application that delivers outstanding relational database functionality through the use of Oracle™, Client/Server technology, and PowerBuilder™.
“From distribution and customer service to reporting and finance, the architecture of the SAXOTECH Circulation system is designed to handle the varying demands of a large and sophisticated media company.”
John B. Beirne, Director of Customer Information Systems & Services, Media General, Inc.
SAXOTECH Circulation
SAXOTECH Circulation has been designed to support the ever changing demands placed on today's Circulation Directors. Our software provides the ability to track promotions and campaigns, append demographics to subscribers and non subscribers and use highly flexible reporting tools to retain and increase subscribers. As a Windows compliant product, links are built in to word processing systems, spreadsheets, and external databases.
SAXOTECH Circulation is a robust product that includes Customer Service, Home Delivery, Single Copy Sales, Insert Distribution, ABC Reporting, Postal Cleansing, and Household Database Marketing/TMC functionality.
It's Your Circulation Data
Utilize SAXOTECH's Business Analytics, an advanced reporting and analysis platform that enables newspaper circulation and marketing executives to make quicker, smarter and more profitable circulation decisions.
E-Solicitor provides an easy to use web portal that eliminates the labor-intensive tasks associated with processing solicited orders.
WebCirc enables consumers to start a new subscription, view and validate their transaction history, place their paper on vacation hold, report a problem, view their renewal notice or make an online payment all in a secure and trusted environment.
Advanced Reporting and Analysis
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If you would like to arrange a demonstration please Contact Us.
E-Solicitor
Streamline Solicited Orders
Now more than ever is the time to automate workflow to maximize efficiency within your organization. SAXOTECH has developed an online self-service marketing tool that will reduce expenses, improve sales performance, and increase security of your customer's sensitive data. E-Solicitor provides an easy to use web portal that eliminates the labor-intensive tasks associated with processing solicited orders.
1) New orders acquired by solicitors (Kiosk, Crew, Carrier, and Telephone Sales) can be entered individually into a web page or uploaded en masse.
2) The order information is transferred via the Internet and automatically placed in an import batch that resides within the SAXOTECH Circulation system.
3) The order information is verified automatically against your custom business rules and flagged as "Good," "Rejected / No Edit," or "Allow Solicitor Update."
4) Orders flagged as "Good" can be posted incrementally by your administrator, resulting in the creation of a subscriber account and start transaction.
5) Orders that require correction are returned to solicitors to be fixed and resubmitted for processing.
The SAXOTECH application keeps track of the order status and provides order statistics to both management and solicitors.
Combine E-Solicitor with WebCirc to provide a full self-service solution for your subscribers, carriers, news dealers, and solicitors.
If you would like to arrange a demonstration, please Contact Us or call our sales department at 1-800-826-7245.
WebCirc
Maximize Revenue Channels - Minimize Expenses - Improve Relationships
SAXOTECH has developed an online self-service tool that will help newspapers to improve the consumer experience and save costs. WebCirc is a flexible extension to the SAXOTECH suite of software. Easily integrated into your newspaper's website, WebCirc offers a competitive advantage with real-time access for subscribers, carriers, dealers and managers.
WebCirc enables consumers to start a new subscription, view and validate their transaction history, place their paper on vacation hold, report a problem, view their renewal notice or make an online payment all in a secure and trusted environment. Transactions submitted online are processed immediately and all information is automatically integrated into the SAXOTECH Circulation database. And to enhance the experience, consumers receive a confirmation email when their transaction is submitted.
WebCirc allows your newspaper to improve carrier loyalty and build news dealer relationships. Carriers and Dealers can view up to date account status, view history, retrieve and store billing statements, produce their own route lists, request draw changes and submit returns.
Realize your objectives to increase revenue and decrease costs by using SAXOTECH WebCirc:
• Increase Consumer Loyalty and Retention
• Reduce Call Volume and Labor Expenses in the Call Center
• Target Rate Offers, Solicit NIE Donations on every Vacation Stop and Payment Transaction and Solicit Up sells to Increase Circulation
• Increase Easy Pay and Reduce your Billing Expenses
• Cross-sell Classified and Banner Ads to Generate New Streams of Revenue
• Track Promotions and Gather Leads for Marketing Programs
• Reduce Shipping and Handling Costs when Subscribers Print their own Renewal Notices and when Carriers Print their own Billing Statements and Route Lists
Maximize revenue channels, minimize expenses and improve relationships with WebCirc. It is an affordable, easy to use, easy to implement tool developed expressly for your Circulation department.
"We are very pleased with the web self-serve capability that transparently updates our core SAXOTECH system. We expect this to significantly reduce the number of customer service calls."Joe Gallo, CIO, The Columbus Dispatch, Columbus, Ohio
If you would like to arrange a demonstration, please Contact Us or call our sales department at +1 (800) 826-7245.
SAXOTECH Business Analytics
Advanced Reporting and Analysis
SAXOTECH's new Business Analytics (BA) system is an advanced reporting and analysis platform that enables newspaper circulation and marketing executives to make quicker, smarter and more profitable circulation decisions.
Business Analytics extracts raw data from your circulation system and organizes it into multidimensional models that cover home delivery, draw, subscriber/carrier transactions, single-copy sales, retention, subscriber profiles, market development, and financial analyses.
The multidimensional data models permit easy point-and-click access to critical circulation information without IT staffers having to write custom reports. The data models are updated nightly from your circulation system and available to you each morning via an executive dashboard on your computer.
"The advanced reporting and analysis features of the Business Analytics system have given us greater insight into subscriber acquisition and retention effectiveness and...allowed us to make intelligent business decisions that have led to increased revenues and saved our company time and money."
Jim Gorman, Sales & Marketing Manager, The Kansas City Star
If you would like to arrange a demonstration, please Contact Us or call our sales department at 1 800 826-7245.
The BA system comes with 60 pre-defined reports and analyses that address issues such as:
| What carrier routes are up or down this month compared to last month or the same month last year? |
| What sales sources, offers, carrier routes, subscriber segments or geographic areas (ZIP Codes and Census tracts) have the worst retention? |
| What ZIP Codes, Census tracts, or subscriber segments are most likely to subscribe and stay loyal? |
| How well are the top 75 single-copy sales outlets performing (sales, returns, and sell-outs) year-to-date compared to year-to-date a year ago, broken out by day of week? What are the 25 worst-performing single-copy outlets? |
| What are the primary reasons for permanent stops, and what are trends for each stop reason over the past 12 months? |
SAXOTECH's BA system helps you make faster and smarter decisions about subscriber acquisition and retention, single-copy sales, and operations that can have a tremendous effect on the quality and profitability of circulation. Newspapers can benefit from business intelligence in many ways:
| Target acquisition efforts on subscribers with the highest propensity to subscribe and stay loyal – and who have significant value to advertisers. |
| Focus efforts on single-copy outlets that have the best opportunity for sales growth. |
| Reduce expensive single-copy returns by reducing draws for individual outlets with consistently high returns; or increase draw for outlets with consistently high sell-outs. |
| Increase subscriber retention – and cash flow – by targeting the most loyal subscriber segments and reducing the use of sales sources, offers, and promotions that have the worst retention. |
| Increase the ROI of promotions by testing and tracking the performance of campaigns, media, and sales channels. |
| Set goals to improve performance in key operations and marketing processes, and then track progress against these goals using key performance indicators (KPIs). |
We expect our clients to get a substantial return on their investment (ROI) with the Business Analytics system. Newspapers using the BA system can expect to:
| Increase cash flow from longer-retained subscribers. |
| Reduce bad debt from non-paying customers. |
| Increase single-copy sales. |
| Cut expensive single-copy returns. |
| Reduce use of discounts. |
| Use advertising and promotion more efficiently and effectively. |
| Increase advertising revenue by demonstrating the reach and quality of the subscriber base. |
If you would like to arrange a demonstration, please Contact Us or call our sales department at 1 800 826-7245.
