NEWSCYCLE Solutions acquires Atex AdBase business to accelerate its growth strategy
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Purchase of Atex advertising business from Atex Group Ltd adds financial strength, innovative technologies and prestigious customer base to NEWSCYCLE Solutions
St. Paul, MN – November 1, 2013 — NEWSCYCLE Solutions (“NEWSCYCLE”)
today announced that it has acquired Atex Inc., the Atex AdBase advertising systems
business, from Atex Group Ltd. NEWSCYCLE was formed in July through the merger of
DTI and Saxotech, two leading providers of news media publishing solutions. With
the addition of Atex Inc., NEWSCYCLE now provides innovative software to the global
news media industry serving more than 500 media companies in more than 30 countries around the world.
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SAXOTECH empowers media companies to achieve greater efficiency and return on investment with best in class, enterprise-level digital and print systems for multi-channel publishing, advertising and circulation all available as managed hosted solutions.
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Target audiences with personalized content and advertising based on their interests and profile data.
Create new products and partnerships and achieve greater operational efficiency.
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Increase results and predictability of online advertising sales.
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